We hear a lot about food addiction or sugar addiction in the media lately. There is research showing how sugar lights up the same receptors in the brain as cocaine and draw the conclusion that sugar is therefore addictive and then offer one of a hundred solution for how to solve your problem.
But is that the problem, really? Or is the problem that we believe there is one and start restricting and denying our desires?
If you dig just a little deeper, you would find that for a music lover, a concerto lights up the same pleasure centers in the brain. Yet you don't see anyone making the jump to say music requires the equivalent of AA meetings to recover.
Human beings are wired to seek pleasure and avoid pain. It's a survival mechanism that is hardwired into our DNA. When we attempt to short circuit that by inflicting pain on ourselves via restriction of that pleasure, we set up the dreaded rebound effect. A binge following the diet is a good example.
Kim Halsey is a human resource professional and executive coach who helps people overcome life damaging habits, restore important relationships, and live their dreams without drama.
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